SCORE Business Workshop

Topic:  Marketing Without Money

Most small to medium sized businesses do not have large budgets for marketing. Therefore, you need to make sure that every dollar is spent on the most likely potential target audience. How do you get the "highest return on your marketing investment? This course will show you how to "get and keep customers" You will learn why all customers are NOT equal and how you can focus your business on those customers who provide the “highest yield” to your revenue and profit. And, perhaps most importantly, you will learn how to calculate and how to improve the “value equation” of your product or service. This workshop is a must for all business entrepreneurs who want to “win” the “marketing battle.”