SCORE Business Workshop

Topic: Align Social Media and Internet Marketing To Drive Business Objectives

This workshop is a fast paced, information rich program discussing how to leverage internet commerce, social media and digital marketing. It covers key elements of a strong on-line presence to support your overall business objective and to drive and convert traffic into transactions. Build a consistent multi-channel brand, utilizing search engine optimization, affiliate marketing and social networking. Some other topics include: What strategy to implement for search engines, keywords and internet advertising? What the acronyms SEO, CTR, PPC, CPM mean to my business? How can social networking (e.g. Twitter, FaceBook) and Web 2.0 tools (e.g. Blogs, Podcasts) help my business? What are some social media best practices? How do I measure the success of my internet marketing?

Nader Nemati of SCORE brings to this workshop more than 20 years of experience in Information Technology (IT), sales, operations, and management roles in Fortune-50 companies such as Honeywell, Sears & Roebuck and AlliedSignal, as well as in start-up companies. He has successfully conducted business and managed teams in all of the major geographical regions of the globe.  Nader was the co-founder and CEO of CompuNet eBusiness Group, Inc., a successful and profitable software development and consulting company based in Irvine, CA.  This business was acquired by Epicor Software where most recently Nader was Global Director, Retail and Hospitality Practice and Strategic Programs.  Nader holds a BS in Computer Science from California State University, Los Angeles, and a MBA in Management Information Systems.  He currently sits on the advisory board of several successful companies including a leading global eCommerce provider, an electronic ad and portal company focused on hospitality industry, and an innovative biometrics identification company.